The Doggerman Standard
We believe your dog deserves more than average. The Doggerman Standard is the set of non-negotiable principles we apply to every product we make — because transparency and quality aren't marketing words, they're commitments.
Natural Ingredients Only
Every recipe starts with whole, recognizable ingredients. No mystery fillers, no artificial colors, no preservatives your dog can't process. What goes in the bag is exactly what it says on the label.
Nutritional Balance
Each formula is crafted to meet the nutritional levels established by AAFCO. We go beyond the minimum — our in-house nutritionist validates every batch to ensure complete, balanced meals.
Safety & Traceability
Our ingredients are sourced from trusted local and regional suppliers. Every batch carries a production code so you can trace its origin. We test for contaminants before anything leaves our facility.
Made with Care
Small-batch production means your order is never sitting in a warehouse for months. Fresh product, every time. We treat every dog as if it were our own.
What We Never Compromise On
- No artificial additives or preservatives
- Human-grade protein sources
- Locally sourced produce where possible
- No corn, wheat, or soy fillers
- Tested for heavy metals and pathogens
- Transparent ingredient lists — always
Because Your Dog Can't Read Labels
That responsibility falls on us. Every time you open a bag of Doggerman, you should feel confident knowing exactly what you're feeding your dog — and why it's good for them.